Motion Design: Altar'd State Fall Collection video ads
Working in conjunction with Altar’d State’s in-house creative team, Tony was tasked with bringing their fall collection to life through a series of Instagram ads.
On-location video shoots were done to capture brand lifestyle source footage of select pieces in Altar’d States’ fall collection. Using this footage, Tony used light-leak overlays, exposure effects, focal changes and pacing adjustments to great effect in pulling out the required vibe and attitude from each highlighted outfit. The musical score of each ad varied to best suit each individual look.