Motion Design: Altar’d State - Semi-Annual Sale campaign
To promote their Spring/Summer Semi-Annual Sale, Altar’d State’s in-house creative team approached Tony to assist with creating a series of short animations to be used on Instagram. The star of these animations was to be a new dog “mascot”, Scout, supplied to Tony as just a single, static image.
Tony took this image and created multiple fully-animated versions of Scout, as well as illustrated all other visual elements (some of which mimic architecture and packaging from Altard State’s retail stores). These additional illustration elements, color palette, and scenarios of the spots combined to hit the desired fun, whimsical and upbeat tone ideally suited for the Altard State brand.