BRAND STRATEGY: Fuelco
Fuelco, LLC was a new player in the industrial fuel delivery space and – armed with only a new logo – needed to establish their new brand. Tony’s creative leadership guided Fuelco’s marketing and sales teams in the development of a visual identity that communicated Fuelco’s commitment to being a modern, responsive, adaptive company. This differentiation was crucial in a market space seen commonly as a price-driven commodity. The identity was then reinforced by simultaneous print and digital advertising campaigns that put a human face to the new company, and positioned Fuelco as a helpful partner to clients’ field operations.